Blog traffic and how they translate to AdSense earnings

If you’re trying to monetize your blog via Google AdSense, how much traffic do you think you need before you really start earning even for just a dollar a day? 500 page hits a day? 3000? 15,000? googleadsenseWhat I mean by “page hit” is the accumulated number of visits all of your pages receive per day. If a reader visits two pages on a single session, that’s 2 hits.

I’m going to lay this one out right now, traffic without clicking ads doesn’t really translate to dollars (cents maybe). Let’s take for example the number of impression my side ad made on a day and its equivalent earning:

AdSense from regular traffic

According to my AdSense reports, my side ad appeared 2,506 times with 2 visitors clicking and this translated to 20 cents! Hahaha.

Don’t fret though, that’s only one ad. What if you have 3 ads per page right? It would make your blog rather unappealing but at least there’s more chance that people will click them…. or not. That’s one sickness of personal blogs or blogs with mixed content, Google can’t give you quality ads because you keep on changing your topic.

What you need to do is improve the quality of your visitors. What good is having hundreds of friends/fans daily if they’re not likely to click on your ads? They’re good for your blog health or community but it won’t translate to better AdSense income.

AdSense from search engine traffic

Now compare this to ads appearing to visitors coming from search engines. They’re the ones looking for information on your blog and are more likely to click on ads displayed. You should focus more on developing this if you really want to earn from AdSense.

It’s better to strike a balance between posts that would interest your daily readers and posts that would benefit people coming in straight from Google. You maintain your average traffic but you also attract search engine traffic to make your AdSense program work.

analytics

A healthy, earning blog gets a lot of traffic from search engines (in blue).

In conclusion, your AdSense earning is not really dependent on the amount of traffic but more is always better. I was able to achieve 7,000 page hits before but only got a dollar from AdSense that time. What’s important is the quality of traffic reaching your site due to the quality of posts you have.

Once you have a healthy amount of quality traffic, the next best thing to do is optimize your ad placement for better cost-per-click but that’s for another post.

I’m not claiming to be an expert on AdSense. In fact, I’m not earning a lot from it. I’m just showing how an average, non-ad-centric personal blog would perform on Google AdSense so beginners can look at some real-world values.


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14 Responses to “Blog traffic and how they translate to AdSense earnings”

  1. cza says:

    nice nice.. i already collected once from AdSense earnings.. parang antagal na ulit nung next. hehe.

  2. David says:

    Thanks for the insight, I have Adsense on my website and it had taken a while for the revenues to increase, it’s not as easy as some people make it out to be.

  3. Patrick says:

    I’ve earned quite a lot in my niche websites before but I have yet to earn my first Adsense check solely through clicks in my personal blog. But really, that’s the least of my concerns right now. I’m more worried about being committed in posting new content on a regular basis. (Bawal blogging sa mga tamad. Hehe!) And it’s true, content really is king.

    • Calvin says:

      nice! yeah if you’re really want to earn talaga then go for niche sites.

      • Ryan Ang says:

        yea.. niche sites like a blog solely for Nexus One let’s say, or a blog for the iPad, mas maraming dadating from search results. Kung pipilitin ba is there really money to be made by writing blogs? yung pambuhay? haha

  4. noee says:

    I agree bawal ang blogging sa tamad at content is king. Yung niche site ko “malakas” kumita. Buti na lang nahahalo dun yung paunti-unting click sa personal blog ko, kung hindi forever pa bago ako makakita ng google check.

    At least kumikita ang amazon referrals mo :)

  5. reyna says:

    yey! Nice! nice! Great info.

    Painom ka naman! hahahaha…

  6. Calvin says:

    @ryan, yep pwede naman pero depende on what amount you consider na pambuhay. i know people who earn $1000 a month minimum (check #1 and 2 of topblogs personal) from AdSense alone but blogging will be a chore instead of something you really enjoy doing.

  7. SubterFuge says:

    thanks for enlightening me. wow! ill consider this but i don’t have the intention to earn naman. siguro it’ll be a bonus nlang. as for me, i just don’t like my journal lying under my pillow where my mom can easily find it. *tips hat to all of you bloggers*

  8. I agree with your post. Most of my highest adsense earnings did not come from the days where I got the highest traffic or clicks. The high traffic only increases the probability of good clicks (high cost per click).

  9. rakesh says:

    i am new to adsense and i have a blog that not have big traffic and earning. My site is http://www.popularstarhotels.blogspot.com

  10. Gsk says:

    How get traffic for my blog

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